A new era for luxury cruising and Silverseas

Start date: 18th May 2017, 19:00
Venue: ACM, Monaco
Speaker: Barbara Muckermann, Chief Marketing Officer, Silverseas

Topic description:

*An update on the Luxury cruising market
*An introduction to the Silver Muse - the newest member of the Silverseas fleet


The Cruise industry shows no signs of slowing down, with 25 million passengers expected to sail in 2017, up from 15 million just 10 years ago and a far cry from the 1.4 million in 1980. There are 26 cruise  due for delivery in 2017 with a combined value of $6.8 billion. Barbara will guide us through the current industry dynamics with a focus on the luxury sector of the market.

Barbara is the Chief Marketing officer of Silverseas and has over 15 years experience in the industry. When aged just 24 she organised  SEAFINANCE, a shipping and finance event, which she sold to the Seatrade group.  She holds an MBA from the London Business School.